COMMERCE, ADMINISTRATION & MANAGEMENT
Qualification / Course Information
Bellville (Cape Town)
This qualification consolidates and deepens the student’s scientific knowledge in the discipline concerned. The programme involves a high degree of theoretical and exploratory engagement combined with a component of practical application of knowledge relevant to the world of work.
In addition, the programme builds the student’s capacity in research methodology and techniques that should
culminate in active research on an appropriate theme or topic aimed at contributing to scientific knowledge in this particular discipline.
Students will be able to progress through further, more focused, application of different areas of knowledge experienced in their undergraduate studies. They will focus on preparing themselves for both academic and practical leadership, as well as an understanding of the demands of the working environment of the industry concerned. On completion of the programme, students should be capable to adopt critical thinking in order to take initiative and responsibility for various marketing activities while operating in a dynamic environment.
THE ADMISSION CRITERIA FOR THE BACHELOR OF COMMERCE (HONOURS) IN BUSINESS MARKETING ARE:
a cognate STADIO Bachelor's degree;
Bachelor's degree in a business/marketing or related field
A minimum of 60% in undergraduate studies for the major module area of specialisation during the honours programme
Contemporary Marketing Practice
Below are some key career opportunities that you may consider once you have completed this qualification:
Key Account Manager
Market Research Director
Advertising Sales Director
Digital Marketing Manager
Customer Relationship Manager
Marketing Manager / Project Manager