Bachelor of Commerce (Honours) in Business Marketing

This qualification consolidates and deepens the student’s scientific knowledge in the discipline concerned. The programme involves a high degree of theoretical and exploratory engagement combined with a component of practical application of knowledge relevant to the world of work. In addition, the programme builds the student’s capacity in research methodology and techniques that should culminate in active research on an appropriate theme or topic aimed at contributing to scientific knowledge in this particular discipline.

Students will be able to progress through further, more focused, application of different areas of knowledge experienced in their undergraduate studies. They will focus on preparing themselves for both academic and practical leadership, as well as an understanding of the demands of the working environment of the industry concerned. On completion of the programme, students should be capable to adopt critical thinking in order to take initiative and responsibility for various marketing activities while operating in a dynamic environment.

THE ADMISSION CRITERIA FOR THE BACHELOR OF COMMERCE (HONOURS) IN BUSINESS MARKETING ARE:

• a Bachelor’s degree in business/marketing or related fields

AND

• A minimum of 50% in undergraduate studies for the major module areas of specialisation during the honours programme.

ARTICULATION POSSIBILITIES

On successful completion of the Bachelor of Commerce Honours in Business Marketing (NQF 8), the student may articulate to a masters degree, such as the STADIO Masters of Management SAQA Nr 117867.