Write Your code here here BCom Honours in Business Marketing – STADIO (Prestige Academy)

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COMMERCE, ADMINISTRATION & MANAGEMENT

Bachelor of Commerce (Honours) in Business Marketing

Qualification / Course Information

Minimum Duration:

1 Year

Minimum Credits:

120

NQF Level:

8

SAQA:

117890

MODE:

Contact Learning

CAMPUS:

Bellville (Cape Town)

LANGUAGE:

English

COURSE OVERVIEW

This qualification consolidates and deepens the student’s scientific knowledge in the discipline concerned. The programme involves a high degree of theoretical and exploratory engagement combined with a component of practical application of knowledge relevant to the world of work.

In addition, the programme builds the student’s capacity in research methodology and techniques that should
culminate in active research on an appropriate theme or topic aimed at contributing to scientific knowledge in this particular discipline.

Students will be able to progress through further, more focused, application of different areas of knowledge experienced in their undergraduate studies. They will focus on preparing themselves for both academic and practical leadership, as well as an understanding of the demands of the working environment of the industry concerned. On completion of the programme, students should be capable to adopt critical thinking in order to take initiative and responsibility for various marketing activities while operating in a dynamic environment.

Entry Requirements

THE ADMISSION CRITERIA FOR THE BACHELOR OF COMMERCE (HONOURS) IN BUSINESS MARKETING ARE:

 

  • a cognate STADIO Bachelor's degree;

  • Bachelor's degree in a business/marketing or related field

 

AND

 

  • A minimum of 60% in undergraduate studies for the major module area of specialisation during the honours programme


 

COURSE CURRICULUM

  • Strategic Marketing

  • Services Marketing

  • Contemporary Marketing Practice

  • Applied Research

Elective
  • Digital Marketing

CAREER OPPORTUNITIES

Below are some key career opportunities that you may consider once you have completed this qualification:
  • Sales Manager

  • Marketing Director

  • Key Account Manager

  • Market Research Director

  • Advertising Sales Director

  • Digital Marketing Manager

  • Customer Relationship Manager

  • Marketing Manager / Project Manager

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