School of Commerce
Bachelor of Commerce (Honours) in Business Marketing
Qualification / Course Information
Bellville (Cape Town)
This qualification consolidates and deepens the student’s scientific knowledge in the discipline concerned. The programme involves a high degree of theoretical and exploratory engagement combined with a component of practical application of knowledge relevant to the world of work. In addition, the programme builds the student’s capacity in research methodology and techniques that should culminate in active research on an appropriate theme or topic aimed at contributing to scientific knowledge in this particular discipline.
Students will be able to progress through further, more focused, application of different areas of knowledge experienced in their undergraduate studies. They will focus on preparing themselves for both academic and practical leadership, as well as an understanding of the demands of the working environment of the industry concerned. On completion of the programme, students should be capable to adopt critical thinking in order to take initiative and responsibility for various marketing activities while operating in a dynamic environment.
THE ADMISSION CRITERIA FOR THE BACHELOR OF COMMERCE (HONOURS) IN BUSINESS MARKETING ARE:
a Bachelor’s degree in business/marketing or related fields
A minimum of 50% in undergraduate studies for the major module areas of specialisation during the honours programme.
On successful completion of the Bachelor of Commerce Honours in Business Marketing (NQF 8), the student may articulate to a masters degree, such as the STADIO Masters of Management SAQA Nr 117867.
Contemporary Marketing Practice
Below are some key career opportunities that you may consider once you have completed this qualification:
Key Account Manager
Advertising Sales Director
Digital Marketing Manager