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School of Commerce

Higher Certificate in Digital Marketing Practice

Qualification / Course Information

Minimum Duration:

1 Year

Minimum Credits:

131

NQF Level:

5

SAQA:

117860

MODE:

Contact Learning

CAMPUS:

Bellville (Cape Town) & Centurion (Pretoria)

LANGUAGE:

English

COURSE OVERVIEW

The Digital Marketing Practice programme develops the student’s ability to meet the branding, advertising, public relations and the social media management needs of their clients. Growing any platforms today relies on knowing how to reach the target audience. Digital marketing reaches large audiences through social media platform, websites and email.

The factors making this method of marketing popular are that it is cost-effective and measurable. It is estimated that 72% of our current population use the internet every day, thus creating a significant opportunity for young students’ to grow brands and companies.

The topics covered are integrated to deliver comprehensive content which builds the student’s knowledge and skill of online marketing. It is evident that students who are drawn to digital marketing are actively using this form of communication and have an affinity to reach out to people through valuable digital impressions.

Entry Requirements

THE ADMISSION CRITERIA FOR THE HIGHER CERTIFICATE IN DIGITAL MARKETING PRACTICE ARE:

 

  • a Senior Certificate (SC); OR

  • a National Senior Certificate (NSC) with a minimum of 40% in three modules, including a Home Language and a minimum of 30% in three other modules; OR

  • a National Senior Certificate – Vocational Level 4 (NC(V)),

with

  • a minimum of 40% in English Home Language and 30% for First Additional Language

 

STADIO is committed to achieving inclusion and to overcome barriers to access and success in higher education. Applicants who do not meet the stated admission criteria, but who have relevant work experience and/or prior learning may apply for admission under the policy on Recognition of Prior Learning (RPL). STADIO admits a maximum of 10% per cohort via RPL. The implementation of RPL is context-specific, in terms of discipline, programme and level.  Further information may be obtained from your Student Recruitment Advisor.

 

FURTHER STUDY OPPORTUNITIES:

On successful completion of the Higher Certificate in Digital Marketing Practice (NQF 5), the student may articulate to degree or diploma, such as the STADIO Bachelor of Commerce in Digital Marketing.

COURSE CURRICULUM

  • Academic Literacy

  • Brand Communication

  • Consumer Buying Behaviour

  • Design Practice

  • Digital Marketing Fundamentals

  • Digital Marketing Practice

  • End User Computing

  • Fundamentals of Image Manipulation

  • Marketing Priniciples & Practice

  • Work Integrated Learning

CAREER OPPORTUNITIES

Below are some key career opportunities that you may consider once you have completed this qualification:
  • Social Media Assistant

  • Junior Digital Brand Developer

  • Online Content Developer

  • Junior Digital Marketer

 

Career opportunities exist in digital marketing, traditional marketing, brand communication, social media administration, social media practice and brand reputation building.

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