School of Commerce
Higher Certificate in Digital Marketing Practice
Qualification / Course Information
Bellville (Cape Town) & Centurion (Pretoria)
The Digital Marketing Practice programme develops the student’s ability to meet the branding, advertising, public relations and the social media management needs of their clients. Growing any platform today relies on knowing how to reach the target audience.
Digital marketing reaches large audiences through social media platform, websites and email. The factors making this method of marketing popular are that it is cost-effective and measurable. It is estimated that 42% of our current population is active on social media every day, thus creating a significant opportunity for young students’ to grow brands and companies.
The topics covered are integrated to deliver comprehensive content which builds the student’s knowledge and skill of online marketing. It is evident that students who are drawn to digital marketing are actively using this form of communication and have an affinity to reach out to people through valuable digital impressions.
THE ADMISSION CRITERIA FOR THE HIGHER CERTIFICATE IN DIGITAL MARKETING PRACTICE ARE:
a Senior Certificate (SC);
a National Senior Certificate (NSC); or
a National Senior Certificate – Vocational Level 4 (NC(V)),
- a minimum of 30% in First Additional Language or 40% in English Home Language
STADIO is committed to achieving inclusion and to overcome barriers to access and success in higher education. Applicants who do not meet the stated admission criteria, but who have relevant work experience and/or prior learning may apply for admission under the policy on Recognition of Prior Learning (RPL). STADIO admits a maximum of 10% per cohort via RPL. The implementation of RPL is context-specific, in terms of discipline, programme and level. Further information may be obtained from your Student Recruitment Advisor.
FURTHER STUDY OPPORTUNITIES:
On successful completion of the Higher Certificate in Digital Marketing Practice (NQF 5), the student may articulate to degree or diploma, such as the STADIO Bachelor of Commerce in Digital Marketing.
End User Computing
Consumer Buying Behaviour
Fundamentals of Image Manipulation
Digtal Marketing Practice
Marketing Priniciples & Practice
Digital Marketing Fundamentals
Work Integrated Learning
Below are some key career opportunities that you may consider once you have completed this qualification:
Junior Social Media Coordinator
Social Media Assistant
Visual Marketing Supervisor
Junior Digital Brand Developer
Online Content Developer
Junior Content Manager
Junior Digital Marketer