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World-famous sporting personality Zola Budd has joined STADIO Higher Education as director of the new STADIO Athletics and Running club.

Club registrations are now open for students, personnel and anyone else who would like to join the STADIO running family! For more info on the club and to join click to https://stadio.ac.za/athletics-and-running-club-zola-budd-membership-information

Now 55, Zola travelled the world as a young athlete and 13 years ago settled in South Carolina in America but she’s home for good now and is living in Stellenbosch.

“I never thought I’d coach, probably because I’d rather be running myself,” Zola says. “But I feel I have this responsibility because I know what running has meant in my life. An important aspect of the new STADIO club is that we also emphasise the importance of education alongside running.”

Zola’s roles include that of coach, mentor and brand ambassador, as face and voice of the private higher education institution’s athletics and running club.

She will be actively involved in increasing brand awareness and promoting the brand and offerings through various media channels and represent STADIO at launches and events.

“Zola has an excellent network and is one of the best known sporting personalities in South Africa and in many parts of the world,” says STADIO CEO Chris Vorster.

“She has vast experience as a coach, mentor and brand ambassador and she has sound knowledge of sales and marketing principles.

“Zola is familiar with the STADIO vision to widen access to higher education in southern Africa, and she will assist us in conceptualising marketing campaigns and strategies. She will undoubtedly maintain a positive image of the brand and we are really privileged to have her with us,” said Vorster.

A big part of Budd’s responsibilities will be talent identification and development, and by training their athletes ensure that STADIO delivers a rich crop of talented athletes in the coming years.

Athletes and runners who would more information and would like to join the club can view the MEMBERSHIP INFORMATION HERE.

For more information on the club, email [email protected]