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ARTS, FASHION & DESIGN

Bachelor of Arts in Fashion

Choose from the following specialisations:

Fashion Media, Fashion Design and Fashion Buying

Qualification / Course Information

Minimum Duration:

3 years

Minimum Credits:

360

NQF Level:

7

SAQA:

23375

MODE:

Contact Learning

CAMPUS:

Randburg (Johannesburg) & Hatfield (Pretoria)

LANGUAGE:

English

COURSE OVERVIEW

STADIO’s School of Fashion (formerly LISOF), offers a 3-year Bachelor of Arts in Fashion qualification that has been, for many years, preparing its students for success in a spectrum of roles across the fashion industry, from every level to haute couture to ready-to-wear and mass market. Our innovative and rigorous programme competitively situates graduates both academically and professionally by instilling creative, strategic and practical skills to prepare you for fashion careers in design, media and buying.

We have close ties to the industry, and this allows us to immerse students in what is happening now in this continuously changing industry. By integrating real-world, project-based methodology in technologically advanced studios and lecture rooms, you are exposed to specialised techniques and innovative approaches to fashion-related work.

At the School of Fashion, you will learn practical skills, build a network of industry contacts, and gain real-world experience in a supportive, creative, and professional environment. You will be able to study alongside fellow students who are passionate about various sectors of the fashion industry, and our curriculum places importance on leadership, teamwork, creativity and effective communication.

You can choose from our 3 programme specialisations; Fashion Design, Fashion Media or Fashion Buying. So, whether it’s creating innovative clothing or developing business solutions for top retailers, there are a variety of roles within the professional field of fashion that each of the BA specialisations addresses, including design, trend forecasting and analysis, styling, visual merchandising, textile development, marketing and public relations, and buying, sourcing or production.  

 

DESIGN SPECIALISATION

The Fashion Design specialisation focuses on creating clothing, from developing valuable research skills that informyour inspiration to understanding manufacturing processes and methods. This specialisation is hands-on, where you are exposed to design thinking and explore creative problem-solving strategies. Your skills will be developed through the physical investigation of form, silhouette, material, and the garments' production process.

 

MEDIA SPECIALISATION

The Fashion Media specialisation focuses on the styling and production of fashion as communicating through various platforms. This specialisation involves innovative and collaborative practices to establish a signature style that can be transferred to professional styling, visual merchandising, and consultation in a range of fashion  media roles and practices within the industry.

 

BUYING SPECIALISATION

The Fashion Buying specialisation focuses on developing fashion industry-related buying and promotional strategies, particularly within a creative, financial and technological context. This specialisation involves critical thinking, creative application and effective teamwork to develop skills in understanding consumer behaviour, brand analysis, retail, manufacturing and marketing processes. This will allow graduates to successfully fulfil business roles in the fashion industry.

Students graduating from the Bachelor of Arts in Fashion may articulate into an Honours programme in a cognate field. Applicants will be required to meet the selection criteria of the programme. 

 

School of Fashion Kits & Equipment

Entry Requirements

THE ADMISSION CRITERIA FOR THE BACHELOR OF ARTS IN FASHION ARE:

 

Candidates who matriculated after 2008 require:

  • A National Senior Certificate (NSC) with admission to Bachelor’s studies and a minimum of 45% for English as a first or additional language. A  Bachelor’s pass on the NSC requires an achievement of a minimum of 50% in four 20-credit subjects (excluding Life Orientation).

  • Candidates with an NSC applying for the Buying specialisation further require a minimum of 50% in Mathematics or a minimum of 70% in Mathematical Literacy
  • An admission test is required for the design specialisation for diagnostic purposes

OR

  • A National Senior Certificate (Vocational) with a minimum of 60% in three fundamental subjects including English, and a minimum of 70% in four vocational subjects                                                   
  • An admission test is required for the design specialisation for diagnostic purposes                             
  • The STADIO, formerly LISOF, Higher Certificate in Fashion Retail (NQF 5); or Higher Certificate in Fashion (NQF 5); Higher Certificate in Digital Marketing Practice (NQF 5);                                          
  • The STADIO, formerly Prestige Academy, Higher Certificate in Photography (NQF 5); or                  

 

  • A Higher Certificate (NQF 5), Advanced Certificate (NQF 6) or Diploma (NQF 6) in the field of fashion or commerce

 

Candidates who matriculated prior to 2008 require:

  • A Senior Certificate (SC) with endorsement and  a minimum of 45% for English as a first or second language

  • Candidates with an SC applying for the Buying specialisation require a minimum of an E in Higher Grade Mathematics or a D in Standard Grade Mathematics
  • An admission test is required for the design specialisation for diagnostic purposes

Art or Design as a school subject is not required, but is deemed an advantage

 

STADIO is committed to achieving inclusion and to overcome barriers to access and success in higher education. Applicants who do not meet the stated admission criteria, but who have relevant work experience and/or prior learning may apply for admission under the policy on Recognition of Prior Learning (RPL). STADIO admits a maximum of 10% per cohort via RPL. The implementation of RPL is context-specific, in terms of discipline, programme and level.  Further information may be obtained from your Student Recruitment Advisor.

COURSE CURRICULUM

SPECIALISATION IN FASHION DESIGN
1st YEAR MODULES:
  • Creative Design 

  • Pattern Design 

  • Garment Construction 

  • Computer Literacy & Design 

  • Textiles & Fashion 

  • Trend Analysis 

  • Technical Drawing 

  • Entrepreneurship & Innovation 

  • Fashion Theory

2nd YEAR MODULES:
  • Creative Design 

  • Pattern Design 

  • Garment Construction 

  • Computer Literacy & Design 

  • Trend Analysis 

  • Entrepreneurship & Innovation 

  • Fashion Theory

3rd YEAR MODULES:
  • Creative Design 

  • Pattern Design 

  • Garment Construction 

  • Computer Literacy & Design 

  • Fashion Theory

  • Experiential Learning 

 

 

SPECIALISATION IN FASHION RETAIL BUYING
1st YEAR MODULES
  • Buying & Merchandising 

  • Business Studies & Management 

  • Marketing & Brand Management 

  • Fashion Practice 

  • Fashion Theory 

  • Computer Literacy & Design 

  • Styling

  • Textiles and Fashion 

  • Trend Analysis 

2nd YEAR MODULES
  • Buying & Merchandising 

  • Operations & Human Resource 

  • Marketing & Brand Management

  • Business Statistics

  • Fashion Practice 

  • Fashion Theory 

  • Computer Literacy & Design 

  • Trend Analysis

  • Merchandising Mathematics and Planning 

3rd YEAR MODULES
  • Buying & Merchandising 

  • Strategic Business Management 

  • Business Model Innovation

  • Marketing & Brand Management 

  • Fashion Theory

  • Computer Literacy & Design

  • Trend Analysis

  • Merchandising Mathematics and Planning

  • Experiential Learning
SPECIALISATION IN FASHION MEDIA
1st YEAR MODULES:
  • Marketing & Brand Management

  • Fashion Media

  • Visual Merchandising 

  • Fashion Theory 

  • Corrective Make-Up Application 

  • Beauty Make-Up Application 

  • Computer Literacy & Design 

  • Styling 

  • Trend Analysis 

  • Fashion Writing & Analysis 

2nd YEAR MODULES:
  • Marketing & Brand Management

  • Fashion Public Relations

  • Fashion Broadcasting

  • Visual Communication in Retail

  • Window Display Design

  • Fashion Theory

  • Computer Literacy & Design

  • Make-Up

  • Trend Analysis 

  • Introduction to Fashion Photography

  • Fundamentals of Digital Fashion Photography

3rd YEAR MODULES:
  • Marketing & Brand Management

  • Fashion Media

  • Visual Merchandising

  • Fashion Theory

  • Computer Literacy & Design 

  • Trend Analysis 

  • Fashion Photography

  • Experiential Learning

 

CAREER OPPORTUNITIES

Below are some key career opportunities that you may consider once you have completed this qualification:
 

Design Specialisation:

  • Business Owner (running your own brand)

  • Fashion Designer

  • Trend Forecaster

  • Garment Technologist

  • Patternmaker

  • Technical Drawing Creator

  • CAD Designer / Techpack Designer 

  • Wardrobe Designer (films / television)

  • Educator / Lecturer 

 

Media Specialisation:

  • Stylist

  • Bridal and Catwalk Make-Up Artist

  • Fashion Photographer

  • Social Media Content Writer

  • Influencer

  • Visual Merchandiser

  • Wardrobe Stylist (films/television)

  • Brand Strategist 

  • Fashion Journalist 

  • Educator / Lecturer 

 

Buying Specialisation:

  • Buyer For A Retail Company

  • Merchandiser For A Retail Company

  • Trend Analyst

  • Online Retailer

  • Fashion Entrepreneur

  • Boutique Owner 

  • Educator / Lecturer 

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