User account menu

School of Administration & Management

Bachelor of Business Administration elective focus area in Marketing Management

OR

DOWNLOAD AN APPLICATION FORM

Qualification / Course Information

Minimum Duration:

3 Years

Minimum Credits:

360

NQF Level:

7

SAQA:

123462

MODE:

Distance Learning

CAMPUS:

Distance Learning

LANGUAGE:

English

QUALIFICATION OVERVIEW

The Bachelor of Business Administration (BBA) degree is designed for current and aspiring administrative and managerial professionals in the private and public sectors who want to excel in coordinating people, managing resources, overseeing projects, and driving organisational efficiency.


Whether your career path leads to administrative leadership in business operations, portfolio and project administration, public sector management, logistics coordination, human resources administration, or compliance and governance, the BBA provides the knowledge, skills, and practical tools to manage complex processes in diverse organisational environments.


With a flexible and industry-aligned structure, students can select specialised elective focus areas to match the administrative and operational needs of their chosen sector. This ensures graduates are workplace-ready, equipped to optimise operations, support strategic decision-making, and deliver results in corporate enterprises, government agencies, NGOs, and entrepreneurial organisations.

 

MARKETING MANAGEMENT ELECTIVE FOCUS AREA

Students are prepared to lead in creating and executing marketing strategies that drive brand growth and customer engagement. They focus on market research, digital marketing, and consumer behavior, equipping them for roles such as Marketing Manager, Brand Strategist, or Digital Marketing Specialist. Graduates are skilled in crafting compelling campaigns, analysing market trends, and enhancing a brand’s presence in competitive markets

 

FURTHER STUDY OPPORTUNITIES

Successful completion enables further studies towards the Bachelor of Business Administration Honours on NQF level 8 or another honours qualification in a cognate field.

 

What is Distance Learning?

Entry Requirements

THE ADMISSION CRITERIA FOR THE BACHELOR OF BUSINESS ADMINISTRATION ARE:

  • a Senior Certificate (SC) with degree endorsement; OR

  • a National Senior Certificate (NSC) with a minimum of 50% in four 20-credit subjects and a minimum of 40% in English Home Language or First Additional Language; OR

  • a National Senior Certificate – Vocational Level 4 (NC(V)) with a minimum of 50% in three fundamental subjects including English; and a minimum of 60% in four vocational subjects; OR
  • a relevant N6 National Diploma

 

NAMIBIAN STUDENTS: 

Alternative Admission Requirements

  • 25 points over 5 modules

 

To find out more about alternate access routes at STADIO, please click HERE

 

QUALIFICATION CURRICULUM

1st YEAR MODULES

  • Introduction to Business Administration

  • Accounting for Managers

  • End User Computing

  • Introduction to Business Management

  • Economics 1 for Managers

  • Business Communication

  • Marketing Management 

 

2nd YEAR MODULES

  • Economics 2 for Managers

  • Management II

  • Business Law and Compliance

  • Business Administration 

  • Marketing Management ll

  • Finance for Non-Financial Managers OR Public Sector Finance for Non-Financial Managers

 

3rd YEAR MODULES

  • Strategic Management

  • Introduction to Research

  • Business Report

  • Technology and Innovation Management

  • Marketing Management IIIA

  • Marketing Management IIIB 

Bachelor of Business Administration elective focus area in Marketing Management

 

Students are prepared to lead in creating and executing marketing strategies that drive brand growth and customer engagement. They focus on market research, digital marketing, and consumer behavior, equipping them for roles such as Marketing Manager, Brand Strategist, or Digital Marketing Specialist. Graduates are skilled in crafting compelling campaigns, analysing market trends, and enhancing a brand’s presence in competitive markets.

CAREER OPPORTUNITIES

Upon completion of the BBA candidates will have key career progression opportunities in the field of Marketing Management.

DOWNLOAD INFORMATION

FACT SHEET

Do you require more information? Leave your details below and a student advisor will be in touch. Thank you.