Bachelor of Business Administration elective focus area in Marketing Management

The Bachelor of Business Administration (BBA) degree is designed for current and aspiring administrative and managerial professionals in the private and public sectors who want to excel in coordinating people, managing resources, overseeing projects, and driving organisational efficiency.

Whether your career path leads to administrative leadership in business operations, portfolio and project administration, public sector management, logistics coordination, human resources administration, or compliance and governance, the BBA provides the knowledge, skills, and practical tools to manage complex processes in diverse organisational environments.

With a flexible and industry-aligned structure, students can select specialised elective focus areas to match the administrative and operational needs of their chosen sector. This ensures graduates are workplace-ready, equipped to optimise operations, support strategic decision-making, and deliver results in corporate enterprises, government agencies, NGOs, and entrepreneurial organisations.

MARKETING MANAGEMENT ELECTIVE FOCUS AREA

Students are prepared to lead in creating and executing marketing strategies that drive brand growth and customer engagement. They focus on market research, digital marketing, and consumer behavior, equipping them for roles such as Marketing Manager, Brand Strategist, or Digital Marketing Specialist. Graduates are skilled in crafting compelling campaigns, analysing market trends, and enhancing a brand’s presence in competitive markets

FURTHER STUDY OPPORTUNITIES

Successful completion enables further studies towards the Bachelor of Business Administration Honours on NQF level 8 or another honours qualification in a cognate field.

What is Distance Learning?

THE ADMISSION CRITERIA FOR THE BACHELOR OF BUSINESS ADMINISTRATION ARE:

• a Senior Certificate (SC) with degree endorsement; OR

• a National Senior Certificate (NSC) with a minimum of 50% in four 20-credit subjects and a minimum of 40% in English Home Language or First Additional Language; OR

• a National Senior Certificate – Vocational Level 4 (NC(V)) with a minimum of 50% in three fundamental subjects including English; and a minimum of 60% in four vocational subjects; OR

• a relevant N6 National Diploma

NAMIBIAN STUDENTS: 

Alternative Admission Requirements

• 25 points over 5 modules

To find out more about alternate access routes at STADIO, please click HERE