School of Administration & Management
Bachelor of Business Administration Specialisation in Marketing Management
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Qualification / Course Information
Minimum Duration:
3 years
Minimum Credits:
360
NQF Level:
7
SAQA:
117863
MODE:
Distance Learning
CAMPUS:
Distance Learning
LANGUAGE:
English
COURSE OVERVIEW
The Bachelor of Business Administration (BBA) degree is aimed at students in the private and public sectors who are or will be responsible for managing people, resources and/or projects, portfolios, disaster risk reduction, logistics, advertising and promotions, to name but a few.
The structure of the Bachelor of Business Administration enables candidates to select the field of specialisation that meets the roles and responsibilities required by a range of industries in the private and public sectors.
FURTHER STUDY OPPORTUNITIES
Successful completion enables further studies towards the Bachelor of Business Administration Honours on NQF level 8 or another honours qualification in a cognate field.
SUPPORT OFFERED
Student support is enhanced through our online interactive communication tool, electronic documents and websites, e-journals and e-books, management related videos, interactive feedback and supportive communication at all times
Entry Requirements
THE ADMISSION CRITERIA FOR THE BACHELOR OF BUSINESS ADMINISTRATION ARE:
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a Senior Certificate (SC) with degree endorsement; or
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a National Senior Certificate (NSC) with a minimum of 50% in four 20-credit subjects and a minimum of 40% in English Home Language or First Additional Language; or
- a National Senior Certificate – Vocational Level 4 (NC(V)) with a minimum of 50% in three fundamental subjects including English; and minimum 60% in four vocational subjects; or
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a STADIO Certificate; or
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a STADIO Higher Certificate in Management; or
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a STADIO Higher Certificate in Paralegal Studies; or
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a STADIO Diploma in Management; or
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a relevant N6 National Diploma
NAMIBIAN STUDENTS:
Alternative Admission Requirements
- 25 points over 5 modules
STADIO is committed to achieving inclusion and to overcome barriers to access and success in higher education. Applicants who do not meet the stated admission criteria, but who have relevant work experience and/or prior learning may apply for admission under the policy on Recognition of Prior Learning (RPL). STADIO admits a maximum of 10% per cohort via RPL. The implementation of RPL is context-specific, in terms of discipline, programme and level. Further information may be obtained from your Student Recruitment Advisor.
COURSE CURRICULUM
COMPULSORY MODULES
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Business Management I
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Management II
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Management III
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Accounting
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Economics IA & Economics IB
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Information Management
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Leadership
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Research Methodology
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Corporate Governance
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Business Communication
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Economics IIA & Economics IIB or Governmental Economics & Development Economics
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Financial Management or Public Sector Financial Management
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Business Law or Labour Law I
MAJOR ELECTIVE
Choose ONE major elective that will be your field of specialisation from first year level up to third year level.
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Disaster Risk Reduction
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Entrepreneurship & Innovation Management
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Human Resource Management
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Logistics Management
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Marketing Management
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Project Management
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Public Sector Management
Compulsory modules form the core competencies that are required for variations of the Bachelor of Business Administration programme. Regardless of your choice of major elective, all the modules in the compulsory list above must be taken.
Major elective modules enable students to select modules according to their field of interest or specialisation. Major elective modules are taken from first year level up to third year level and shape the nature of the degree (e.g. Human Resource Management I, II and III).
Download Information Pack for a detailed breakdown of the structure of major elective modules.
IMPORTANT TO NOTE WHEN SELECTING YOUR MAJOR ELECTIVE:
(a) When you select Entrepreneurship & Innovation Management, Logistics Management or Marketing Management as a major elective subject, Economics IIA - Microeconomics (ECO20A) and Economics IIB - Macroeconomics (ECO20B) as well as Financial Management (FMA101) will be compulsory.
(b) When you select Disaster Risk Reduction or Public Sector Management as a major elective, Governmental Economics IIA (DEC20A) and Development Economics (DEC20B), as well as Public Sector Financial Management (PFB101) will be compulsory.
(c) When you select Human Resources Management as your major elective subject, Labour Law I (LLA101) is compulsory.
(d) When you select Human Resources Management or Project Management as a major elective subject, you can choose one of the following options:
Option 1:
- Economics IIA - Microeconomics (ECO20A), Economics IIB - Macroeconomics (ECO20B) and Financial Management (FMA101)
Option 2:
- Governmental Economics IIA (DEC20A), Development Economics (DEC20B) and Public Sector Financial Management (PFB101)
(e) When you select any other major elective subject, Business Law (BLA101) is compulsory.
CAREER OPPORTUNITIES
Below are some key career opportunities that you may consider once you have completed this qualification:
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Human Resource Management
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Project Management
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Portfolio Management
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Disaster Risk Reduction
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Logistics Management
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Marketing Management
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General Management