Bachelor of Commerce Major in Digital Marketing

The STADIO BCom degree with a major in Digital Marketing will equip you with conceptual understanding, knowledge, theory, skills, methodology and capacity to function effectively in the business and digital marketing environment of the future.

You will gain advanced management as well as digital marketing knowledge and skills and will be able to make ethical decisions in a rapidly changing business environment driven by technological advances. In the first year of study the focus is on laying a solid foundation in the supporting areas of knowledge, namely mathematical concepts and principles, statistics, legal principles, and information technology. You will also be introduced to marketing including digital marketing. In your second year of studies your modules will include a combination of management and marketing modules including Consumer Behaviour, Digital Marketing Theory and Marketing and Brand Management. Finally, in the third year of studies, the curriculum will consist of fundamental digital marketing modules while still covering strategic management and the management of technology and innovation.

Third year studies also include an introductory research module, as well as an extensive 25-credit Project. The project will be informed by research and aims to integrate the understanding, knowledge, theory, and skills across the core area of study which in this case is digital marketing.

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THE ADMISSION CRITERIA FOR THE BACHELOR OF COMMERCE ARE:

• Senior Certificate (SC) with degree endorsement and a minimum symbol of E in Mathematics HG, or D in Mathematics SG; OR

• a National Senior Certificate (NSC) with a minimum of 50% in four 20-credit subjects, and a minimum of 40% in English Home Language or First Additional Language, and a minimum of 40% in Mathematics or 60% in Mathematical Literacy; OR

• a National Senior Certificate – Vocational Level 4 (NC(V)) with a minimum of 60% in three fundamental subjects including English and Mathematics; and minimum 70% in four vocational subjects; OR

• a Higher Certificate (NQF 5), Advanced Certificate (NQF 6) or Diploma (NQF 6) in the field of: Commerce or Management; OR

• a National N Diploma in the field of Business, Commerce or Management. Students admitted via this option will be registered for the mathematics academic support module in their first semester.

Applicants who do not meet the admission requirements for Mathematics but who have degree endorsement, will be conditionally admitted and registered for the mathematics academic support module in their first semester.

To find out more about alternate access routes at STADIO, please click HERE

Upon completion of the Bachelor of Commerce, students will be able to:

• Operate responsibly, legally, and ethically in a commercial environment, with due consideration to cultural diversity, the social reality and the need for transformation in South Africa.

• Demonstrate advanced understanding of the changing business environment and harness technological advances and other innovations appropriately across the areas of responsibility.

• Apply a range of appropriate methods from the field of accounting, economics, and management to solve business problems and to implement solutions in a competitive business environment.

• Conduct basic research with a view of finding solutions to contemporary business problems.

• Demonstrate an adaptive mindset to stay abreast of developments in the business world and show due regard for the need for sustainability.