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School of Commerce

Bachelor of Commerce Major in Digital Marketing

Qualification / Course Information

Minimum Duration:

3 years

Minimum Credits:

360

NQF Level:

7

SAQA:

119071

MODE:

Contact Learning

CAMPUS:

Bellville (Cape Town) & Centurion (Pretoria)

LANGUAGE:

English

COURSE OVERVIEW

The STADIO BCom degree with a major in Digital Marketing will equip you with conceptual understanding, knowledge, theory, skills, methodology and capacity to function effectively in the business and digital marketing environment of the future.

You will gain advanced management as well as digital marketing knowledge and skills and will be able to make ethical decisions in a rapidly changing business environment driven by technological advances. In the first year of study the focus is on laying a solid foundation in the supporting areas of knowledge, namely mathematical concepts and principles, statistics, legal principles, and information technology. You will also be introduced to marketing including digital marketing. In your second year of studies your modules will include a combination of management and marketing modules including Consumer Behaviour, Digital Marketing Theory and Marketing and Brand Management. Finally, in the third year of studies, the curriculum will consist of fundamental digital marketing modules while still covering strategic management and the management of technology and innovation.

Third year studies also include an introductory research module, as well as an extensive 25-credit Project. The project will be informed by research and aims to integrate the understanding, knowledge, theory, and skills across the core area of study which in this case is digital marketing.

Entry Requirements

THE ADMISSION CRITERIA FOR THE BACHELOR OF COMMERCE ARE:
  • Senior Certificate (SC) with degree endorsement and a minimum symbol of E in Mathematics HG, or D in Mathematics SG; OR

  • a National Senior Certificate (NSC) with a minimum of 50% in four 20-credit subjects, and a minimum of 40% in English Home Language or First Additional Language, and a minimum of 40% in Mathematics or 60% in Mathematical Literacy; OR

  • a National Senior Certificate – Vocational Level 4 (NC(V)) with a minimum of 60% in three fundamental subjects including English and Mathematics; and minimum 70% in four vocational subjects; OR

  • a Higher Certificate (NQF 5), Advanced Certificate (NQF 6) or Diploma (NQF 6) in the field of: Commerce or Management

Applicants who do not meet the admission requirements for Mathematics but who have degree endorsement, will be conditionally admitted and registered for the mathematics academic support module in their first semester.

 

OTHER ACCESS PATHWAYS

STADIO is committed to achieving inclusion and to overcome barriers to access and success in higher education. Applicants who do not meet the stated admission criteria, but who have relevant work experience and/or prior learning may apply for admission under the policy on Recognition of Prior Learning (RPL). STADIO admits a maximum of 10% per cohort via RPL.


The implementation of RPL is context-specific, in terms of discipline, programme and level. Further information may be obtained from your Student Recruitment Advisor.

 
MATURE AGE EXEMPTION:
Candidates who do not meet the requirements for degree studies listed above, but who have reached the ages of 23 or 45 respectively, may apply for Mature Age Exemption via the USAF Matriculation Board under the following conditions:
  • Candidates who have reached/will reach the age of 23 during the first year of registration and who have achieved a Senior Certificate with a pass in at least four subjects, including one of the official languages and including one subject on Higher Grade
  • Candidates who have reached the age of 45 before or during the first year of registration.

 

STADIO is committed to achieving inclusion and to overcome barriers to access and success in higher education. Applicants who do not meet the stated admission criteria, but who have relevant work experience and/or prior learning may apply for admission under the policy on Recognition of Prior Learning (RPL). STADIO admits a maximum of 10% per cohort via RPL. The implementation of RPL is context-specific, in terms of discipline, programme and level. 

A limited number of applicants will be admitted under the rules of Recognition of Prior Learning, to find out more read HERE.

COURSE CURRICULUM

1st YEAR MODULES

  • Accounting 1

  • Business Mathematics

  • Induction to Business Studies

  • Introduction to Business Management

  • Introduction to Marketing

  • Business Law and Compliance

  • Introduction to Digital Marketing

  • Economics 1

  • Statistics
     

2nd YEAR MODULES

  • Commercial Environment

  • Consumer Behaviour

  • People and Change

  • Digital Marketing Theory

  • Global Citizenship

  • Marketing and Brand Management
     

 

3rd YEAR MODULES

  • Digital Marketing Practice

  • Introduction to Research

  • Technology and Innovation Management

  • Digital Marketing Management

  • Project

  • Strategic Management
     

 

PRE-REQUISITES:

The following modules have pre-requisite modules:

  • Year 1: BMA152 for STA162; BMA152 for ECO162

  • Year 2: ECO 162 for ECO 262; ACC152 for ACC262; ACC262 for FIM262; ECO262 for EPS262; FRA262 for FMM262; ACC262 for IMA262

  • Year 3: IMA372 for IMB372; IMA262 for IMA372; EPS262 for IEC372; RES372 for PRO372; FIN262 for FIN372; RIM262 for RIM372; PMA372 for PMB372


The following modules have co-requisites:

  • DDM162 with STA162; FRA262 with ACC262

CAREER OPPORTUNITIES

The Bachelor of Commerce with a major in Digital Marketing will equip graduates for jobs such as:

 

  • SEO / Paid Ads Specialist

  • Content Strategist

  • Website Developer
     

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