Bachelor of Commerce in Digital Marketing

The programme addresses human resource development and capacity building needs of the country. It is becoming a necessity to offer formal education and training at an advanced level in digital marketing and e-commerce. It evolves around the rapid growth of the Internet and its impact on marketing as well as global communication today. Digital marketing has become a primary way in which companies and organisations service and engage with their customer base.

New modes of marketing are being explored and developed where modern information and communication technologies (ICTs) play a central role; consequently, the reliance on digital marketing continues to grow. The demand for qualified digital marketers is outstripping supply. In South Africa formal tertiary education opportunities in this field is very limited, if not completely non-existing. At the most, certain qualifications such as a BCom (Digital Marketing) includes an overview of e-commerce as part of the programme.

FURTHER STUDY OPPORTUNITIES:

After successful completion of the Bachelor of Commerce in Digital Marketing (NQF 7), the student may articulate to a postgraduate degree or honours, such as the STADIO Bachelor of Commerce Honours in Business Marketing.

THE ADMISSION CRITERIA FOR THE BACHELOR OF COMMERCE IN DIGITAL MARKETING ARE:

• a Senior Certificate (SC) with degree endorsement;

• a National Senior Certificate (NSC) with a minimum of 50% in four NSC 20-credit subjects and minimum of 30% in English Home Language or First Additional Language; or

• a National Senior Certificate – Vocational Level 4 (NC(V)) with a minimum of 60% in three fundamental subjects, including English; and a minimum of 70% in three vocational subjects

OTHER ACCESS PATHWAYS

• the STADIO Higher Certificate in Business Accounts Administration (NQF 5); or

• A cognate Higher Certificate on NQF 5 OR Advanced Certificate on NQF 6 or Diploma on NQF 6.

MATURE AGE EXEMPTION:

Candidates who do not meet the requirements for degree studies listed above, but who have reached the ages of 23 or 45 respectively, may apply for Mature Age Exemption via the USAF Matriculation Board (https://mbit-application.usaf.ac.za/assessment/) under the following conditions:

• Candidates who have reached/will reach the age of 23 during the first year of registration and who have achieved a Senior Certificate with a pass in at least four subjects, including one of the official languages experience and including one subject on Higher Grade; or
• Candidates who have reached the age of 45 before or during the first year of registration.

STADIO is committed to achieving inclusion and to overcome barriers to access and success in higher education. Applicants who do not meet the stated admission criteria, but who have relevant work experience and/or prior learning may apply for admission under the policy on Recognition of Prior Learning (RPL). STADIO admits a maximum of 10% per cohort via RPL. The implementation of RPL is context-specific, in terms of discipline, programme and level.  Further information may be obtained from your Student Recruitment Advisor.